Yuanda Europe

From their new base in Basel, Switzerland, Yuanda Europe commissioned Knibbs to create a brand with a strongly european flavour. Whilst it was important to retain the winged logo from their Chinese parent company as an element everything else was up for grabs. It was vital to generate impact and a feel of reassuring quality with their launch brochure, so we pulled out all the stops and designed an extravagant and tactile slipcase containing a brochure dripping with sophistication and confidence. Our efforts paid off with feedback that many more doors were suddenly open to them that had previously been closed and all due to the quality and professionalism of the brochure.