mcch

You’ve got 1,500 staff, 1,500 service users‚ you’ve just gone through a recent merger and your 30 year old logo says Maidstone Community Care Housing.  This was the predicament MCCH was in when Knibbs was tasked with creating unity and a clear message through a total rebrand.  MCCH is a charity for people with learning disabilities, autism or mental health providing support to help them live full and valued lives.  As ever‚ the Knibbs team relishes getting under the skin of a company.  Through a two day whistle stop tour of its centres and homes throughout London and the South East we really gained an understanding of the exceptional work of this charity which really encompasses its values of fun‚ optimism and choice. This background knowledge was essential in crystalising our thoughts and the way to portray the “your choice matters” strapline.  A main graphic of an origami fortune teller with bright colours was the result and a new website and full suite of literature was designed to encompass this inspirational organisation.