WSE wanted to build on their new logo to create a style that could be developed for all their marketing collateral. The target audience was language students and their families. Our initial visuals were put to a selection of students of varied ages and backgrounds to get accurate feedback on feel, font, colours and overall impression, based on their individual experience of being a student as WSE.
The preferred route went through design development stages until we delivered a final design which solidified the brand in the production of a brochure, stationery, posters and a website.