life sciences catalogue

With two previous catalogues under our belt for life sciences company, ABgene, we relished the opportunity to introduce a new concept with their latest catalogue. A unanimous decision from our initial concepts led us straight into commissioning original photography of inks dropped into a tank of water, each colour heralding a different section and adding interest through all 228 pages. After much hard work and a new found ability at spotting minute differences between pcr plates, we delivered over 100,000 catalogues in three versions, a UK, a US and an unpriced version, on time and to budget.