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school prospectus

Of course, marketing your school successfully is about much more than producing a beautiful prospectus and high-tech website. Although good design and presentation are important, successful marketing requires careful planning and well structured information that shows people exactly what sets your school apart from others - through its ethos, strengths and achievements.

Schools are increasingly adopting the marketing techniques and professional skills that are used successfully throughout the business world, reaping the benefits of strategic planning and a consistent, focused message. Many schools find the challenge daunting, often because there is neither the time, nor the in-house expertise to develop and implement a powerful marketing plan, but with our support you'll find that the entire process becomes clear, logical and simple to manage.
greenacre school prospectus
Prompted by the need to professionally launch the opening of a major new extension to the school, Greenacre asked Knibbs Associates to undertake a complete marketing audit and redesign for the school's corporate identity, to reflect the school's values and vision for the future.

Knibbs Associates provided a turnkey resource and managed the entire project including design development, implementation of new logos, signage, specialist photography, literature, uniform and launch materials. The project was completed within budget and on time, providing the school with a highly successful campaign and ongoing resources.

st josephs school prospectus
Effective communication is at the heart of St Joseph's College. Understanding this doctrine was critical to our brief. With an existing logo and three subsidiary divisions to revamp and modernise we embarked on stripping away the more ornate elements of the old logo to create a more refined emblem. The division logos were then developed from the main logo’s key elements and were used as a device to define the structure of the school. Striking school photography takes presidence in our layout for the prospectus, simply used to reinforce the schools sense of community and family focused atmosphere.
parsons mead school prospectus
With an impressive heritage dating back to the late 1800's Parsons Mead approached us with the avowed aim to bring the school into the 21st century. Starting with the logo we wanted to retain its historical value, but by redrawing and simplifying the mark we were able to create a cleaner and more dynamic representation.

Subtituting their very traditional font with a more contemporary serif was key to the progression of a more professional stationary range and subsequent prospectus. Taking our lead from the schools signature colour green we added vibrancy to their new brand with highlights of yellow that enliven the literature and help to make a more confident statement.

Since these initial steps a working relationship with the school has prevailed for over 5 years and we have successfully combined to provide the school with a comprehensive website and a number of advertising campaigns to promote their academic and social accomplishments.