our process

We have a proven process in place which facilitates a smooth workflow and ensures that deadlines and budgets are always met.

Our aim is to provide the right level of creativity appropriate to each job and the attention to detail which can deliver to and beyond client expectations.

How do we start? The key is the brief.

With even the most considered brief, there is really no substitute to listening and talking directly with a client.

We have to understand;
How the company sees itself,
How its clients see it,
How it wants to be perceived.

The brand has to represent the company’s core values and personality.

So, knowing that we need to produce something from nothing is the beginning of our creative process.

We begin by discussing the brief and brainstorming as a team with open minds and a blank page. We as individuals come up with our own concepts. Then another Knibbs team discussion ensues to swap ideas and to select routes worthy of progressing. All the time striving to find a simple solution to an often complex problem.

We continue in this vein, constantly referring back to the brief and then presenting our ideas to the client for their views and feelings. These meetings constantly refine ideas or throw up new avenues to explore until two or three concepts become shortlisted.

It is at this point that we would produce styling and sample layouts for all key marketing and communication materials to give a clear and distinct choice for the client.

Evidence of whether this process bears fruit and of our long term commitment to clients is best provided by those who have experienced this process. We are happy to supply these references on request or alternatively have a look at our client testimonials.